HITIT Coaching: A Name Rooted in History and Action

The name Hitit comes from the Turkish spelling of Hittite and is a playful nod to the phrase ‘Hit it,’ meaning ‘take action’ or ‘begin.’

It reflects the belief that every big change starts with a single small step. Taking action is a catalyst that creates momentum and fuels motivation.

The logo, the Hittite Sun Disc, is an ancient Anatolian symbol from the Early Bronze Age. The Sun Disc embodies the Art of Coaching—balancing insight, creativity, and action to guide transformative journeys.

Each element of the ancient sun dial design reflects key values that shape the HITIT coaching process:

The Sun's Energy: Just as the sun provides life-giving energy essential for growth, coaching ignites sustainable, self-generating energy and motivation in people. Sunlight illuminates, making things visible-much like coaching helps uncover hidden insights and new perspectives.

A Higher Perspective: The sun’s position high in the sky symbolizes the ability to step back and observe from a broader vantage point, fostering awareness and clarity.

The Tree Protrusions: These extensions signify creative growth and an unwavering focus on the future. They represent the process of discovering new possibilities and moving toward them with intention.

The Three Birds: Perched at the top of the disc, the birds symbolize freedom of expression. They reflect the safe, non-judgmental space that coaching provides, where clients can explore their authentic voice and aspirations.

The Base: The solid base represents the foundation of coaching: a co-equal partnership built on trust and mutual respect. It emphasizes that coaching is a collaborative process of learning and growth.

The Intricate Pattern: The design within the disc reminds us that clients are not empty vessels to be filled. They bring their own experiences, strengths, and complexity to the coaching process. The pattern also reflects the interconnectedness of all aspects of life-personal growth, relationships, systems, and the broader world.

The Spirit of HITIT Coaching

A partnership rooted in trust, fueled by curiosity, and designed to unlock meaningful and sustainable growth and action.